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    Map pack first, blue links second

    Local SEO Services

    For a home-service business, almost all the money is in the three-result map pack — not page one of the organic results. We work the signals that actually move it: a fully built Google Business Profile, consistent citations, real service-area pages, and steady review velocity.

    Discuss your project

    15 minutes with Devin. Free.

    What you get

    What we set up and run

    • Google Business Profile build-out: categories, services, service areas, products, and photos
    • Weekly GBP posting and Q&A seeding so the profile stays active
    • Citation audit and cleanup — name, address, phone, and hours reconciled everywhere
    • Service-area pages that are genuinely distinct, not city-swapped duplicates
    • Review velocity system: automated requests after every completed job, plus response handling
    • Local schema (LocalBusiness, Service, GeoCircle) wired correctly
    • Map pack rank tracking by grid position, not a single city-center average
    • Competitor gap analysis against whoever currently owns your map pack

    How it works

    1. Baseline

      Grid-based map pack scan across your real service area, full GBP audit, citation consistency check, and a competitor gap read on whoever's currently ranking above you.

    2. Foundation

      GBP rebuilt properly, citations corrected, local schema deployed, and service-area pages written with content specific to each area rather than find-and-replaced.

    3. Velocity

      Review generation running after every job, weekly GBP activity, and ongoing content — the compounding signals that separate a map pack winner from a listing that just exists.

    4. Report

      Monthly reporting on grid rankings, calls and direction requests from the profile, and booked jobs attributed back to local search — not a PDF of keyword positions.

    Who it’s for

    A good fit if…

    • Home-service contractors who show up on page one but not in the map pack
    • Shops expanding into a second or third service area from scratch
    • Businesses whose Google Business Profile has never been properly built out
    • Anyone whose listings still carry an old address, old phone, or an old business name
    • Owners who've been sold 'SEO' for a year and can't tell what it produced

    SEO by trade

    Every trade searches differently

    A homeowner with a flooding kitchen and a homeowner planning a backyard remodel are both home-services demand, and they search nothing alike. Every trade has its own search behavior, seasonality and way of being bought, so each one gets its own playbook:

    Questions

    Home services SEO questions

    What is home services SEO?
    Search engine optimization built for local service businesses: roofers, HVAC contractors, plumbers, electricians, pest control, and landscaping companies. It combines local pack optimization (Google Business Profile, reviews, proximity signals) with service pages and content that match how homeowners search for each specific trade, since a furnace emergency and a backyard redesign are bought in completely different ways.
    How is home services SEO different from regular SEO?
    Three ways: the local pack matters more than blue links for urgent work, so profile and review signals carry unusual weight; demand is intent-split between emergencies decided in minutes and projects researched for weeks, which requires different pages; and demand is seasonal, so the work has to be ranked before the season starts. Generic SEO programs built for e-commerce or SaaS miss all three.
    How much does SEO cost for a home service company?
    It depends on your trade, your metro's competitiveness, and how many service lines and cities you want to own, so there's no honest flat number across those variables. Market ranges are in our marketing and ad pricing guide. For your shop, the free fit call compares your rankings against the competitors actually taking your calls, and the scope follows from that gap.
    How long until SEO produces leads for a home service business?
    Map pack movement from Google Business Profile and review work usually shows up first. New service pages take longer to rank, and how long depends on your competition. SEO compounds: pages built once keep producing every season, which is why it tends to get cheaper per lead over time than ads.

    Market ranges for SEO and ads: marketing and ad pricing guide.

    How it fits

    One piece of a bigger plan

    Start with your business goal and existing tools. The free 15-minute fit call helps determine whether this service or a broader implementation is the right next step.

    See how it works

    Prefer we reach out?

    Get Your Free AI & Growth Fit Call

    Tell us about your business goal. Devin will reach out to discuss the fit and the right next step.

    Implementation projects are scoped individually. Ongoing growth engagements start at $5,000/mo; media spend is passed through at cost.

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