Marketing · GEO · AEO · AI visibility
AI Search Optimization
Your customers are starting to ask ChatGPT, Perplexity and Google’s AI Overview who they should call. They get back a short list of names, with no blue links to scroll past. Generative and answer engine optimization is the work of being one of those names.
15 minutes with Devin. Free.
Short answer
Generative engine optimization (GEO) and answer engine optimization (AEO) mean getting your business named inside AI-written answers instead of ranked in a list of links. There is no page two to settle for. The model either names you or it doesn’t. Winning comes down to four things: structured data machines can read, pages that state plain facts, the same details everywhere these tools look, and enough outside mentions to back up what you say about yourself.
Why it’s different
Why this isn’t just SEO with a new name
No. 1
No list to place in
Classic search gives people ten options to choose from. An AI answer gives them one recommendation, sometimes three. Everyone else is invisible.
No. 2
The reader is a machine
Sales copy doesn’t move a model. Clear, structured, consistent facts do: schema, clean business data, and direct answers it can lift as written.
No. 3
Others vouch for you
What your own site says is the weakest signal. What review sites, directories, forums and local press say is what ends up in the answer.
What we do
What the work covers
AI visibility baseline
We run the questions your customers actually ask across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, and record where you appear, where a competitor appears instead, and what source the model leaned on to decide.
Entity and structured data build-out
Organization, LocalBusiness, Service, and FAQ schema wired correctly and consistently, so the systems reading your site can state plainly what you do, where you do it, and who you are.
Answer-first content
Each page leads with a direct answer to the question it targets, then backs it up. This is the biggest on-page change for both AI answers and featured snippets.
Citation and consistency cleanup
Name, address, phone, hours, and service areas matched across the directories and platforms these models actually pull from. Data that disagrees with itself is a reason to leave you out.
Reviews
How many reviews you have, how recent they are, and what they say. It’s the strongest outside signal for a local recommendation, and the one most contractors put the least into.
Third-party mentions
Getting your business named in the places these tools read: local press, industry roundups, community forums, and the list pages that rank for the searches you care about.
Ongoing measurement
Re-running the question set on a schedule so you can see movement, because none of this is a one-time project and the answers change as the models do.
Straight talk
What nobody can sell you
Questions
Common questions
- What is generative engine optimization (GEO)?
- Generative engine optimization is the practice of getting your business named and cited inside AI-generated answers — the response ChatGPT, Perplexity, Claude, or Google's AI Overview writes when someone asks for a recommendation. Classic SEO competes for a position in a list of links. GEO competes to be the answer itself.
- How is answer engine optimization (AEO) different from SEO?
- SEO optimizes for a ranked list of ten links a human then chooses from. AEO optimizes for a single synthesized answer where there is no list — the model either names you or it does not. That changes the work: structured, extractable, unambiguous statements of fact matter more than keyword density, and third-party corroboration matters more than on-page copy.
- Can you actually influence what ChatGPT recommends?
- Not directly, and anyone promising a guaranteed placement is selling something they cannot deliver. What you can influence is the source material these systems read: your structured data, the clarity and extractability of your own pages, your presence and consistency across the directories and review platforms they draw on, and the volume of independent third-party mentions that corroborate what you say about yourself.
- Does GEO replace local SEO for contractors?
- No. For home-service businesses the map pack and organic results still drive the majority of discovery, and the signals that win them — Google Business Profile completeness, review velocity, local citations, service-area content — overlap heavily with what AI systems read. GEO is an additional surface layered on a healthy local SEO foundation, not a replacement for one.
Visibility is the front end
Getting recommended only pays if the call gets answered
Being the name ChatGPT gives out is worth nothing if that call rings out at 7pm. Share your goal and existing workflow on a free fit call. We’ll discuss the fit and the next step before scoping the work.
Free AI & Growth Fit Call
Find out what AI says about you today
On the free 15-minute fit call, Devin can look at what the major AI tools say when your customers ask who to call, and who’s getting named instead.
15 minutes with Devin. Free.
Implementation quoted to scope. Ongoing growth starts at $5,000/mo.
Prefer we reach out?
What do you want to grow, fix, or launch?
Tell us about your business goal. Devin will reach out to discuss the fit and the right next step.
Implementation projects are scoped individually. Ongoing growth engagements start at $5,000/mo; media spend is passed through at cost.