Industries · Roofing
The Marketing Engine That Fills Your Roofing Pipeline
Revenue growth for roofing companies doing $1–10M a year in Phoenix, Tucson and across Arizona. We help across marketing, tech and AI: more storm and replacement leads, faster answers, and follow-up until the contract is signed. It starts with a free 15-minute fit call.
15 minutes with Devin. Free.
Fractional CMO for roofing companies
What does a fractional CMO do for a roofing company?
A fractional CMO plans and runs the marketing for roofers doing $1M to $10M, so storm demand and everyday repair-and-replace work both pay off and every inspection and estimate gets chased until it's signed or clearly dead. Ongoing growth engagements start at $5,000/mo; scope is set after a free 15-minute AI & Growth Fit Call. It fits roofers whose leads rise and fall with the weather and whose bids go cold before anyone calls back.
Roofing owners ask us
- How should a roofing company handle storm season?
- Get ready before the storm. Have the pages, ads and a call plan in place so when monsoon or hail hits, you can turn ads up, answer every call and book inspections the same day. When the weather calms down, money moves back to repairs and replacements.
- Why do roofing estimates go cold?
- A new roof is a big decision that can take weeks, and sometimes an insurance claim is part of it. If the only follow-up is one phone call, the homeowner signs with whoever stayed in touch. We set up a follow-up schedule with job photos, reviews and plain answers to the questions homeowners ask.
- Do reviews and job photos matter for roofers?
- A lot. Homeowners can't climb up and judge the work, so they lean on what neighbors say and on pictures of roofs you've finished. We make the review ask a step after every job and keep real photos on your Google profile and site.
How the work runs, what it costs and who it's for: fractional CMO for home-service businesses.
The problem
Where Roofing Demand Leaks
Monsoon season brings a wave of calls, but a lot of it is gone before it turns into revenue: ads that don't run when storms hit, leads no one calls back, estimates that go cold. One tool won't fix that. It takes the ads, the phones and the follow-up working together, all the way to a signed roof.
What we do
How We Grow Your Roofing Business
Generate Leads with Google LSA & Meta Ads
We run Local Services Ads and Facebook/Instagram campaigns timed to storm season and roof-replacement demand, so qualified homeowners come to you.
Rank Locally with SEO & Content
We build out your Google Business Profile, local pages, and content so you show up when homeowners search for roofing in your service area.
Never Miss a Lead with Missed-Call Text-Back
When a call slips through during a storm rush, the CRM instantly texts the homeowner back so the lead stays with you instead of a competitor.
Book Inspections Automatically in the CRM
Every lead lands in one CRM with automations that route, qualify, and book inspections, so no lead is lost in voicemail or on a sticky note.
Follow Up on Estimates Until They Close
Automated text and email sequences keep working every estimate and win back old customers, so deals don't go cold after the inspection.
What you get
What the work does for you
Every Lead Gets a Reply
From the first ad click to the missed-call text-back, every homeowner hears back.
One System, Not Five Tools
Lead gen, CRM, and follow-up wired together instead of stitched by hand.
Follow-Up That Never Sleeps
Automations work every estimate until the roof is booked and closed.
After hours
Who answers when you’re on a job?
Most of the work a roofing company loses is lost before anyone talks to a person. The call comes in mid-job, rings out, and the customer calls the next name on the list. Our AI receptionist for roofing companies supports configured call and text intake, qualification, and booking, with human escalation and fallback rules.
See how the AI receptionist works →SEO for this trade
Roofing SEO That Matches How Roofs Get Bought
Nobody wakes up wanting a roof. They search because water is coming through the ceiling, a storm just went through, or an inspector flagged the roof during a sale. Each of those is a different search, a different page, and a different buying speed — and a roofing SEO program that treats them as one keyword list loses all three.
Three searches, three different buyers
Emergency and repair searches ("roof leak repair near me") are local-pack battles decided by proximity, reviews, and whether your Google Business Profile looks alive. Replacement searches ("how much does a new roof cost", "metal vs shingle") happen weeks before anyone calls — the roofer whose site answers those questions is the one who gets shortlisted. And storm-driven searches spike overnight in specific ZIP codes; if your damage-and-insurance-claim pages aren't already ranking when the hail hits, that surge belongs to the storm chasers. Roofing SEO is building the right asset for each of these before it's needed.
What the SEO work actually is
Service-page architecture that separates repair from replacement
Dedicated, genuinely different pages for roof repair, roof replacement, and each material you install — because Google ranks pages, not companies, and one "our services" page can't win both an urgent repair search and a research query.
Storm and insurance-claim content built before the storm
Pages that answer what homeowners actually ask after hail or monsoon damage — inspection process, documentation, how claims work with your crew — so you rank the night demand spikes instead of publishing a week late.
Google Business Profile and local pack work
Category and service configuration, photo cadence from real jobs, and a review engine that keeps fresh reviews flowing — the local pack is where emergency repair jobs are won, and it rewards recency.
Cost and comparison content that gets you shortlisted
Replacement buyers research for weeks. Honest cost-range and material-comparison pages put you in the conversation early, and they're the content Google's AI answers cite.
Technical cleanup and city-level relevance
Fast pages, clean indexing, structured data, and location relevance for every city you actually crew — no doorway-page spam, which is exactly what gets roofing sites filtered.
Why generic SEO retainers fail roofers
A generalist agency optimizes "roofing services" and reports rankings for keywords nobody urgent ever types. They miss that repair intent converts in hours while replacement intent takes a month of nurturing, that review velocity matters more than review count after a storm, and that insurance-claim content is the highest-intent page a roofer can own. We run roofing lead systems end to end — the SEO is built by people who see which searches actually turn into signed contracts.
SEO questions we get from this trade
- How long does roofing SEO take to produce leads?
- Local pack improvements from Google Business Profile and review work usually move first. New service and cost pages take longer to rank, depending on your market's competition and your site's starting authority. Anyone promising page one in weeks is selling you something else.
- How much does roofing SEO cost?
- It depends on how many markets you serve and how contested they are — a single-metro residential roofer and a multi-state storm restoration company are entirely different scopes. We price after a free audit of your current rankings and your competitors', so the SEO quote in your proposal reflects the actual gap.
- Is SEO worth it for a roofing company that runs on storm work?
- Especially then. Storm demand is a spike you can't schedule, and paid ads during a storm surge are at their most expensive exactly when you need them. Pages that already rank for damage, inspection, and insurance searches capture that surge at no marginal cost — every storm, for years.
SEO on its own, across every trade? See our local SEO service.
Free AI & Growth Fit Call
Ready for a marketing engine that closes?
Get a fractional CMO and the tech that brings in roofing leads and works them all the way to signed jobs. Fifteen minutes with Devin shows you where to start.
Discuss your projectOngoing growth engagements start at $5,000/mo. Implementation projects are quoted to scope. Scope is set after the fit call.
Prefer we reach out?
What do you want to grow, fix, or launch?
Tell us about your business goal. Devin will reach out to discuss the fit and the right next step.
Implementation projects are scoped individually. Ongoing growth engagements start at $5,000/mo; media spend is passed through at cost.