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    Industries · Pool Service

    The Marketing Engine That Grows Your Pool Business

    Revenue growth for pool service and pool-build companies doing $1–10M a year. We help across marketing, tech and AI: cleaning, repair and new-build leads in, and every one answered while you're out on the route. It starts with a free 15-minute fit call.

    Discuss your project

    15 minutes with Devin. Free.

    Fractional CMO for pool service companies

    What does a fractional CMO do for a pool service company?

    For pool service and pool-build companies doing $1M to $10M, a fractional CMO owns the plan for winning and keeping customers: adding weekly stops near the ones you already run, catching repair calls while techs are out on the route, and staying on top of remodel and new-build quotes. Ongoing growth engagements start at $5,000/mo; scope is set after a free 15-minute AI & Growth Fit Call. It suits owners who want a fuller route and more builds without hiring a full-time marketing person.

    Pool company owners ask us

    How do you grow a pool route without adding drive time?
    Market by neighborhood. We aim ads and your Google profile at the ZIP codes your trucks already visit, so each new account lands on a street you already drive.
    How should a pool company handle new-build and remodel leads?
    As a separate sale. A build buyer asks more questions, gets more bids and takes longer to decide than someone with a broken pump. Those leads get their own pages, their own follow-up and a fast reply to the first call.
    Can marketing help keep weekly service customers?
    Yes. A slow reply about a green pool can cost you the account. We set up a text after each visit, review requests and easy ways to reach the office, so customers feel looked after and stay on the route.

    How the work runs, what it costs and who it's for: fractional CMO for home-service businesses.

    The problem

    The Arizona Pool Service Reality

    You're on another pool in the summer heat and the phone keeps ringing: pump failures, green pools, new construction questions. You can't keep your phone out while handling chemicals. Miss a call, lose the customer. Meanwhile, the office is buried in scheduling for a long list of weekly stops across the Valley. And that big pool-build lead? They called twice and went with someone who answered.

    What we do

    How AI Helps Pool Service Companies

    1. Generate Leads with Google LSA & Maps

      Show up first for "pool service near me" and "pool builder" searches. We run Google Local Services Ads and tune your Maps listing to pull in cleaning, repair, and new-build leads.

    2. Drive Demand with Meta Ads & SEO Content

      Targeted Facebook and Instagram campaigns plus SEO content fill your pipeline with weekly-service customers and full pool construction projects.

    3. Never Lose a Lead to Missed-Call Text-Back

      Pump failure, green pool, or a new construction inquiry while you're handling chemicals? Every missed call gets an instant text back so the lead stays warm instead of calling a competitor.

    4. Qualify & Book Jobs in One CRM

      Automations screen pool-build inquiries for budget, timeline, HOA approval, and lot size, then book repairs, upgrades, and route additions in your GoHighLevel CRM.

    5. Close More with Automated Follow-Up

      Estimate follow-up and seasonal sequences for spring openings and fall closings run on autopilot until the job closes, and keep up during peak season without temporary office help.

    6. Win Back & Earn Reviews

      After repairs or new pool builds, automated review requests and win-back campaigns build your reputation and bring past customers back.

    What you get

    What you get

    A Full Pipeline

    Google LSA, Meta ads, and SEO working together to keep service and construction leads coming in.

    Lead intake & follow-up

    Connect missed-call text-back and CRM workflows so your team can respond, follow up, and schedule qualified inquiries.

    More Jobs Closed

    Automated follow-up and win-back sequences turn inquiries into route stops and pool builds.

    After hours

    Who answers when you’re on a job?

    Most of the work a pool service company loses is lost before anyone talks to a person. The call comes in mid-job, rings out, and the customer calls the next name on the list. Our AI receptionist for pool service companies supports configured call and text intake, qualification, and booking, with human escalation and fallback rules.

    See how the AI receptionist works →

    Free AI & Growth Fit Call

    Grow your pool business.

    Every pool lead is a chance at a weekly customer or a full build. Get a fractional CMO and the tech to bring in leads and close them. Start with 15 minutes with Devin.

    Discuss your project

    Ongoing growth engagements start at $5,000/mo. Implementation projects are quoted to scope. Scope is set after the fit call.

    Prefer we reach out?

    What do you want to grow, fix, or launch?

    Tell us about your business goal. Devin will reach out to discuss the fit and the right next step.

    Implementation projects are scoped individually. Ongoing growth engagements start at $5,000/mo; media spend is passed through at cost.

    Tell us about your business

    Devin will reach out within one business day.

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